Toy Soldier
FAO Schwarz New York, NY

Toy Soldier – FAO Schwarz Flagship Store

Join the FAO Schwarz team and be a part of history as we Return to Wonder!  ThreeSixty Brands acquired FAO Schwarz in 2016 and is enthusiastically bringing the FAO Retail Flagship location back to life in New York City at Rockefeller Center!  

FAO Schwarz, founded in 1862, is one of the oldest and most iconic toy brands in the world.  FAO Schwarz has always been synonymous with quality and innovation, offering one-of-a-kind playthings and creating cherished memories for generations of kids.  The fondness associated with FAO Schwarz is wrapped up in the theatre of it all.  It’s more than just toys, it’s the deep nostalgia for toys that come to life as kids of all ages enter the store.  A visit to FAO Schwarz means much more than a trip to a toy store.  With the anticipation and excitement of a special occasion, FAO Schwarz never fails to deliver a feast for the senses – exciting adults and children alike.

The FAO Schwarz Toy Soldier will require outstanding customer service and an outgoing personality to be a dynamic representation of the FAO Schwarz brand.  A Toy Soldier has a passion for toys, technology, and play with an objective to produce world-class customer experiences.  In all types of weather, you will be outfitted in the FAO Schwarz Toy Soldier costume and will perform the duties of a whimsical greeter and doorman/doorwoman/concierge outside and inside the building, welcoming our guests as they enter and exit the store.  You will participate and host Flagship store activities such as opening ceremony, story time, in-store parades, and guided tours as well as possible off-site activities, costumed character roles, and engagement with our community teams to drive our social media coverage.  This role will assist the store team in implementing exclusive flagship experiences and creating a diverse and inclusive culture for both the store team and customers alike. A Toy Soldier’s primary responsibility is to ensure our customers have a world class retail experience, this is done by engaging and providing customers with an entertaining and magical experience from the moment they walk through our front doors to the moment they exit.

You will report to the Community Manager and will be lead by the Experiences Lead in all daily operations.  You will work retail hours, which may include day, evening, weekends, and/or holidays, based on department and store/company needs.

What You’ll Do

This role has 2 key areas of responsibility:

Customer Experience

Deliver the highest level of customer experience through the execution of store standards, training, product demonstrations, exclusive flagship experiences, and a profound knowledge of our products and the FAO Schwarz brand.  Our physical and eCommerce stores are the public face of the FAO Schwarz brand, where everyone can directly experience all that is possible with FAO Schwarz.  Feel empowered to impact and support the store and corporate leadership teams in the development of innovative ways to make a larger impact on the lives of our customers and our teams.


Ensure a world-class omnichannel shopping experience for all customers.  Actively drive omnichannel sales in all areas of the business, working with a total store team to build and maximize results.  Work closely with the store team to ensure that all areas of the business are being executed to the highest standards, driving sales and that we meet our revenue goals.

What We’ll Expect You to Have

  • A sense of whimsy, a nostalgia for toys, and a fondness for the FAO Schwarz brand
  • An outgoing, engaging, and theatrical personality with a passion for delivering a unique 
    “character” experience for customers of every age
  • Excellent collaboration, communication, time management, adaptability, drive for results, influence for impact, and interpersonal skills
  • Acting, dance, and music training/experience a plus
  • Strong written and verbal communication skills, as well as a high-level attention to detail
  • Capable of lifting up to 25 pounds, bending and twisting and standing for long periods of time in all types of weather
  • Proven ability to lead and remain positive, resilient, adaptable, and succeed in a fast-paced, public-facing retail environment
  • A Big Smile!

Why You Should Work for Us

  • We encourage a sense of whimsy, wonderment, play, and an engaging and theatrical environment
  • You’re never treated like a number or task, you’ll look forward to coming to work every day to see your friends
  • Growth opportunities are everywhere, just take a look at some recent news…
  • Highly competitive benefits 

FAO Schwarz is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  FAO Schwarz strictly prohibits and does not tolerate discrimination against employees, applicants, interns, or any other covered persons, on the basis of age, race, color, religion, creed, national origin including ancestry, ethnicity, sex including pregnancy, gender identity, and transgender status, gender, physical or mental disability, including gender dysphoria and similar gender-related conditions, alienage or citizenship status, military status, including past, current, or prospective service in the uniformed services, genetic information, predisposing genetic characteristics, marital status, partnership status, domestic violence victim status, familial status, actual or perceived sexual orientation, unemployment status, caregiver status, credit history, salary history, or any other category protected by applicable federal, state and local laws, with respect to hiring, promotion, discipline, firing, compensation, benefits, or other terms, conditions or privileges of employment. 

If you need a reasonable accommodation in the application or hiring process, or during the course of your employment, please contact the Site Human Resource Manager at TeamSupportAtFAODotCom (Please send in the form of 

FAO Schwarz is an EEO employer - M/F/Vets/Disabled
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